Two things about this ad stand out immediately: One, it's a two page ad, and Two, there isn't a lot there to describe the game itself. The ratio of art and game information (ie screenshots) is way off. Sure the paragraph of text describes the game decently enough but everything else is vague.
Much like the game itself.
Still, the use of a two-page ad is surprising considering Ico's notoriety as a poor-seller. A two page ad says 'I am selling a big deal here' so someone at Sony's marketing department is clearly is trying to push the game. Still, I'll give them props for trying....
I will not deny that Ico may have been a hard sell so it is interesting that this ad is more akin to the spirit of the game rather than the game itself. A triumph of creating interest borne of confusion?
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