Friday, February 21, 2020

Tactical move

Here's another printed ad I remember quite vividly. This time, it's from the late nineties and from a game you may have heard of: Final Fantasy Tactics!


 Original image located here. Accessed 21st February 2020 

 It is interesting to compare this to the Ico advertisement that was discussed in an earlier post: Both contain little information about the game they're advertising and both are more intent on discussing the spirit of the game. Those bracketed headings ("or...") may look funny but they are indeed representative of the narrative in Final Fantasy Tactics. 
The use of humor in this ad is an odd choice considering how humorless the game actually is but, unlike Ico, I don't this game would be that hard a sell. After all, Final Fantasy 7 and 8 were big sellers so the brand recognition would well and truly be in place.

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