On Wednesday, I was watching the Gruen Transfer.
For those not in the know, it's a show on Australian TV which discusses advertising with how it works, the tactics utilised to sell a product.
And on this particular night, they finally discussed gaming.
I say finally because in my mind it has been a long time coming: There have been some brilliant gaming ads made in the past that would have been an inspired choice for Gruen to analyse - 'Michael' anyone? - but perhaps I should be grateful that it's happening.
Truth be told, there wasn't a lot revealed that I didn't already know. But Russell sure looked awkward...
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