Colder than the coldest Blizzard was cold

I think it's fair to say that this moment  is well and truly on it's way to gaming infamy:

Original video located here. Accessed 12th November 2018

Who would've guessed that silence could be so deafening?
Still, it is rare to see a big name, let alone Blizzard, make such a misstep. So it would be interesting to see how they will recover.